Aloha ʻĀina is the Hawaiian practice of respect for nature and living in harmony with the world that sustains us. When possible, we use organic ingredients, in addition to focusing on sustainability and fair trade.

Soybean Oil -  The primary issue with palm oil is that it has an extremely harmful impact on the planet. Finding a replacement for stearic acid made from palm oil proved to be a formidable task. By using organic soybean oil grown and made in the United States, we avoid supporting an industry that drives the deforestation of biodiverse forests, destroys the habitat of endangered species, and converts carbon rich peat soils releasing millions of tons of greenhouse gases that contribute to climate change.

Coconut Oil - Niu, or coconut, brought to Hawaiʻi by Polynesian voyagers provided vital nutrition, but every part of the niu was used in ancient Hawaiian culture. Coconut fronds were used for weaving, husks for burning, fibers for ropes and lines, empty shells for musical instruments, games and fertilizer. It’s no wonder why the coconut quickly became a staple crop in the islands. We use organic, virgin, cold-pressed coconut oil for its moisturizing and antioxidant properties.

Aloe - Aloe vera has been used for thousands of years for healing and softening skin. Aloe contains beneficial compounds including vitamins, minerals, amino acids, and antioxidants. Our aloe is ethically sourced from a fair-trade grower.

Sodium Hydroxide - Sodium hydroxide, also known as caustic soda or lye is necessary to turn oils into soap.

Kukui Nut Oil - Another one of the “canoe plants” brought to Hawaiʻi by Polynesian voyagers, kukui has many uses. Kanaka maoli used the oil from the nuts to coat fisherman’s nets and waterproof wooden surfboards and canoe hulls. Candles were made from kukui nuts as a portable light source.  The outer shells of the nuts were a natural dye for tattoos. They used kukui nut oil as topical treatment for massaging sore muscles, soothing burns, chapped skin, and wounds. The light-colored nut oil is practically odorless and easily absorbed in skin. It is high in alpha-linoleic and other fatty acids. Our kukui nut oil is locally sourced and cold-pressed.

Activated Charcoal - Activated charcoal can be used for exfoliation, absorbing odors, clarifying skin, and soaking up impurities that clog skin pores. Our activated charcoal is made from coconut husks.

Essential Oils - After making a shave soap with these natural time-tested ingredients, there was no way we could use synthetic chemical scents. Essential oils are compounds extracted from plants through distillation cold pressing. These oils capture the plant’s scent and flavor, or “essence,” which come from the unique aromatic compounds found in the plant.